[Project Proposal] Josefine Cardoni

Goal/ Concept statement

Introduction

‘Let’s Make Something’ is an interactive web app that enables people to get creative with sound and visuals and create something that is unique and fun to post on social media, etc. The app allows you to make your own music, record your own imagery, then the app will then add fun effects to the video based on the music you’ve made. The app gives creative control to the user while still being easy to work.

Meant as a fun experiment to possibly inspire further creativity.

After creating a visual and user flow prototype in sketch and principle, I decided that the best way to present my prototype would be through after effects so I could utilize both sound, video, and animation.

Here is the after effects video of the app in use. (It’s pretty silly)

Development Stages

Phase 1: Define

The dry details of the project. Describe what it is you’re making, define its requirements, needs, perimeters, etc.

  • Providing an outlet for users to be creative and have fun.
  • Be able to creative unique own sounds, create unique visuals that are affected based on the sounds you create
  • An interactive web app.
  • Audience is anyone who wants to make something.

Phase 2: Shape

Concept development. This is where you describe the process of exploring the concepts and begin defining more interpretive goals.

  • What are the precedents
  • What do they do well? What don’t they do well?
  • Develop concept art

I wanted to explore interaction where the user was really able to create something and get something out of the app.

The people that I tested on seemed to like this idea of an app to have fun and create with, many said they could see themselves using and experimenting with the app and posting it on social media.

For concept art, I decided to keep the look of the app simple and clean, as to not distract from the craziness of the video that was going to be created. During user testing, I asked users if they thought the simple design was effective and most said yes while some suggested the use of my color. After experimentation and further user testing, I decided to keep it white and simple.

Phase 3: Make/ Prototypes

Development. Describe how this thing will be made.

My idea developed into an interactive app where using a smart, basic collection of synth sounds, drum beats, melodies, and basslines, no matter sound effect the user would pick from the piano, they would all have the ability to mesh together well.

Each sound effect doubles as a visual effect that would then be added to your video.

After creating the sound, the user has the option to record their own video, upload an existing, or choose one of the videos provided, which are just weird optical illusion videos.

Then the user gets to choose a color palette.

The program loads and then spits out your unique, silly video, with your song you created playing and all the effects it made.

The user then has the option to share the video on social media, save to their camera roll, or start over again.

One of the main problems I had was finding a good way to connect the sound and visual.

Initially, my idea was to let people create their own sound and then using a toolbar, create their own distortion and visual effects. While this idea does let the user be more creative, it doesn’t give the app as much as a purpose. There was a disconnect between the linking of sound and visual and in order to resolve that, through suggestions and user testing, we came up with the idea that the sound you create acts also doubles as the visual effect.

In order for this app to actually be built, I would need the help of web developers, coders, and perhaps, some sort of musician that deals with making artificial beats if I wanted the music to be more evolved.

Phase 4: Launch

Describe the plan to launch this thing.

Since it’s just a fun, game-like experimental app, I wouldn’t focus on marketing it too much. Through the use of others sharing their creations on social media, and hopefully sparking other interest, the app would spread and become popular without the use of any specific marketing tactic other than social media.

Questions

I started the app as a web app but I asked many people about whether or not it should mobile app instead and almost all said that it did not matter. I think it would be more successful as a mobile app but I’m still interested in hearing what more people think.

BELOW IS WHAT I PRESENTED LAST WEEK BEFORE I MADE THE CHANGES IN THE APP.

Development Stages

Phase 1: Define

The dry details of the project. Describe what it is you’re making, define its requirements, needs, perimeters, etc.

  • Providing an outlet for users to be creative and have fun.
  • Be able to create unique own sounds, create unique visuals that are affected based on the sounds you create
  • An interactive web app.
  • The audience is anyone who wants to make something.

 

 

 

 

 

animation for making sounds.

 

 

 

animation for final results if you choose a pre-existing image.

 

 

user flow Screen Shot 2018-03-22 at 4.09.24 PM

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