[Research] Animated Logos

I found four very different but effective animated logos during my research. The Tangled design is successful because of it’s whimsical animation and hand drawn quality. The Brikk design is effective in its simulation of neon lights, and the loop that is created by the design’s lines transform back and forth between letters and a brick makes it easy to watch the animation over and over again. The lighthouse 6 logo is very clever and refined, and the animation adds a clearer understanding to the logo’s meaning. The overarching theme of these logos is that they stand on their own as solid stationary logos, but the animations add layers of meaning and quality to the logos.

 

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