[Research] Animated Logo – Susanna Back


Uber is a taxi service that is widely popular. The animations used in the logo remind users of a grid system like streets, making it a notable and successful design.



The animations used to create dynamic movement throughout the image are successful in the way that it gets the company branding across. FedEx is a famous delivery service and having elements of their logo move in arrow motions allows for the audience to understand what the company is about.




This Nike Logo animation reminded me of what we did in class last week!


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