[Research] Animated Logo – Susanna Back

Uber:

Uber is a taxi service that is widely popular. The animations used in the logo remind users of a grid system like streets, making it a notable and successful design.

uber

FedEx:

The animations used to create dynamic movement throughout the image are successful in the way that it gets the company branding across. FedEx is a famous delivery service and having elements of their logo move in arrow motions allows for the audience to understand what the company is about.

FedEx-Logo-Animation

 

Bonus:

This Nike Logo animation reminded me of what we did in class last week!

Nike

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